An example of one of the typical and intended readers for my magazine would be Margaret. Margaret is 46 and has a husband called Jim. She works in a call centre, earning an average of £19,000 per year. She has 4 children, 2 of which attend the school whose magazine I am creating. She is white British, lives in the UK and is living in the C social grade. Margaret has not found the religion right for her but is open to religion when the right one comes along. She has no specific political views but if she believes in what a party is promoting and promising, she will vote and follow that group. Margaret has many hobbies, including knitting, playing ker-plunk with her children and baking cakes. Her husband Jim works night shifts, meaning the house is always spotless as he has nothing to do in the daytime, leaving her time to put her feet up and have a read of the latest newspaper (or school magazine).
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